Five intense days of sport and communication have just ended for the Philippe Wagner brand, with an exceptional spotlight during the Alsace Tour 2025, crowned by obtaining the combativeness jersey.
A strong and committed partnership
This year again, Philippe Wagner was main partner of this unmissable cycling event in the region. A commitment that reflects the sharing of common values: performance, authenticity and conviviality.
A daily presence on the ground
Throughout the race, the brand was as close as possible to the public:
- Un tasting stand present every day in the arrival villages;
- animations friendly;
- There’s nothing quite like a advertising caravan in the brand's colors, which crisscrossed the roads of the Tour to meet spectators.
Fan zones in the colors of Philippe Wagner
Three strategic points along the route have been transformed into real party venues in the brand's colors:
- Breuches
- Fougerolles
- And the now essential “Wagner Turn” at the Planche des Belles-Filles, a hotbed of popular fervor.
An Alsatian runner in the spotlight
Among the highlights of this edition, the commitment of Quentin Bezza, the only Alsatian involved and rider on the team Wagner-Bazin WB, made an impression. His courage and determination earned him the Combativeness AwardA distinction that perfectly illustrates the spirit of the brand: always go further with passion.
Successful in-store operations
At the same time, Philippe Wagner has deployed several animations at points of sale, accompanied by competitions, in order to strengthen its visibility and create a connection with consumers. A great dynamic that was also felt on social networks.
High media visibility
Philippe Wagner's presence at the Tour Alsace received extensive media coverage: print media, radio and TV reports relayed the brand's commitment and its actions on the ground.
See you in 2026!
This 2025 edition will remain a highlight of exchange and sporting passion. The entire Philippe Wagner team is already looking forward to seeing you there. Alsace Tour 2026, for new challenges and even more shared emotions on the roads!
